Happy National Book Lovers Day! What book are you reading today?

Our store has so many excellent books available for customers to pick up! We love teaching others about our beautiful Great Smoky Mountains and other national parks!

Come stop by our store today for Hot Dogs and an awesome sale!

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Jun 14, 2019 – Jun 16, 2019

To thank all fathers out there, we’ve got an AWESOME sale this weekend! Starting today and going through Sunday we’ve got 25% off multiple items such as mugs, candles, and leather goods! We’ve also got 25% off fudge to celebrate National Fudge Day!! ⁣

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3 months ago
My daughter and I were visiting from Florida and stopped at the store on our way back to our vacation cabin in the mountain. The people that work at this store are so incredibly kind and the merchandise is one of a kind and perfect for souvenirs for all My friends and family. Loved the bears inside as we couldn’t see any real ones in the dead of winter.
- Lucy D
3 days ago
Loved it! Super friendly staff and kudos to the lady that fixed our iced coffee. It's perfect but not sure we should be driving. Lol. See ya next time
- Denise P
5 months ago
I think this is my favorite Smoky Mountains store! A variety of merchandise is sold, including books by local authors, clothing, honey and jams. There's a Starbucks inside with a lovely place to sit down and work on a jigsaw puzzle. One of the coolest things is the counter where you pay - it's a unique old piece of furniture with drawers all along the front filled with candy. I love the rustic, old-timey atmosphere!
- wendy s

Contact Us


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  • (865) 777-0055


Get directions
4149 Wears Valley Road
Sevierville, TN 37862
United States

Business Hours

Mon:9:00 AM – 5:00 PM
Tue:9:00 AM – 5:00 PM
Wed:9:00 AM – 5:00 PM
Thu:9:00 AM – 5:00 PM
Fri:9:00 AM – 5:00 PM
Sat:9:00 AM – 5:00 PM
Sun:9:00 AM – 5:00 PM
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