Happy National Book Lovers Day! What book are you reading today?

Our store has so many excellent books available for customers to pick up! We love teaching others about our beautiful Great Smoky Mountains and other national parks!

Come stop by our store today for Hot Dogs and an awesome sale!

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Jun 14, 2019 – Jun 16, 2019

To thank all fathers out there, we’ve got an AWESOME sale this weekend! Starting today and going through Sunday we’ve got 25% off multiple items such as mugs, candles, and leather goods! We’ve also got 25% off fudge to celebrate National Fudge Day!! ⁣

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a month ago
My daughter and I were visiting from Florida and stopped at the store on our way back to our vacation cabin in the mountain. The people that work at this store are so incredibly kind and the merchandise is one of a kind and perfect for souvenirs for all My friends and family. Loved the bears inside as we couldn’t see any real ones in the dead of winter.
- Lucy D
3 months ago
I think this is my favorite Smoky Mountains store! A variety of merchandise is sold, including books by local authors, clothing, honey and jams. There's a Starbucks inside with a lovely place to sit down and work on a jigsaw puzzle. One of the coolest things is the counter where you pay - it's a unique old piece of furniture with drawers all along the front filled with candy. I love the rustic, old-timey atmosphere!
- wendy s
a year ago
After going to Cades Cove my family and I were driving back to our cabin in Wears Valley. It was our last day and we were looking for a place I could buy a souvenir for my son and a gift for a friend. I was also planning on traveling all the way to Pigeon Forge to buy coffee afterwards. As we driving on 321, I saw a Starbucks banner and then saw Harper Bros. General Store. We decided it would be the perfect place to stop, and we weren't wrong! Not only is the building itself beautiful, the products being sold are extremely well curated and you get to read the bio of each seller. The Starbucks is super inviting, there are areas to play board games and just relax. The best part of it all was the amazing service. We absolutely loved our time speaking with the store manager and appreciated her kindness and friendliness. Our visit there was one we will remember, and hope to make again in the future.

Contact Us


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  • (865) 777-0055


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4149 Wears Valley Road
Sevierville, TN 37862
United States

Business Hours

Mon:9:00 AM – 5:00 PM
Tue:9:00 AM – 5:00 PM
Wed:9:00 AM – 5:00 PM
Thu:9:00 AM – 5:00 PM
Fri:9:00 AM – 5:00 PM
Sat:9:00 AM – 5:00 PM
Sun:9:00 AM – 5:00 PM
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